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HELLO! MY NAME IS

Jowen
Dela Cruz

SEO & SEM Specialist in Auckland, New Zealand

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SEO Specialist in Auckland, New Zealand I help NZ businesses grow organic traffic and leads through data-driven search engine optimisation.

With over 16 years of SEO and SEM experience across New Zealand, Australia, Singapore, and the APAC region, I help brands boost visibility, traffic, and conversions. As a trusted SEO specialist in NZ, I’ve worked with clients like ClickView (Australia & New Zealand), Frasers Hospitality, and Canon Singapore, delivering measurable growth through technical SEO, local SEO, and performance marketing. I combine strategy, analytics, and creative optimisation to make your brand discoverable and competitive in New Zealand’s search landscape.

What I Do

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Content Strategy & Organic Growth

As an SEO Specialist in Auckland, I help businesses grow through organic search by delivering SEO strategy, including on-page SEO, technical SEO, and local SEO in New Zealand. I also build content strategies and ethical link building campaigns to increase rankings and domain authority on Google.

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Paid Growth

I manage Google Ads and PPC campaigns in Auckland that drive qualified traffic and high-intent leads. My approach combines keyword targeting, bidding strategy, and continuous optimisation to improve conversions while reducing cost per click.

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Performance & Analytics

I use GA4, Google Tag Manager, and Looker Studio to track marketing performance and user behaviour. I also apply Conversion Rate Optimisation (CRO) techniques to turn website visitors into customers, improving ROI for businesses

Technical Expertise

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Local SEO
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Google Ads / SEM
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Content Optimisation
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WordPress / AEM / Magento
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Analytics (GA4 / GTM / Looker Studio)
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Social Media CRO

Professional Competencies

International SEO
Local SEO
Paid Search & Performance Marketing
Content Marketing
Conversion Rate Optimisation (CRO)
Client & Stakeholder Comms

Reviews

Callum Sherwood – Search Director First Page Digital Singapore

Callum Sherwood – Search Director First Page Digital Singapore

“A true SEO specialist in Auckland, Jowen brings strategic thinking and technical excellence to every project.”

Kim Ong – VP Strategic Sales, D-EDGE Hospitality Solutions

Kim Ong – VP Strategic Sales, D-EDGE Hospitality Solutions

“Professional, responsive, and data-driven—Jowen consistently delivers measurable results.”

Jun Arn – Growth Marketing, Frasers Hospitality

Jun Arn – Growth Marketing, Frasers Hospitality

“Jowen’s expertise in SEO and digital marketing helped our team achieve consistent visibility and growth.”

Ellen Buensuceso – IT Project Management | RapidCloud Singapore Pte Ltd

Ellen Buensuceso – IT Project Management | RapidCloud Singapore Pte Ltd

“Working with Jowen was a pleasure. His patience and ability to explain digital concepts—from SEO to social media—made collaboration easy for our team. He genuinely cares about client success and consistently delivers measurable, creative results.”

Shawn Seet – COO - EEZEE Singapore

Shawn Seet – COO - EEZEE Singapore

“Jowen is a real asset in helping organisations digitise. More than a vendor, he became a partner who understood our marketing goals and executed them seamlessly. If you want a long-term relationship with a reliable SEO expert in New Zealand, speak to Jowen in person.”

Jasvir Dang – Account Director PHD

Jasvir Dang – Account Director PHD

“Jowen’s digital knowledge made it effortless to communicate and implement marketing strategies. Passionate and detail-oriented, he ensured our campaigns exceeded expectations, especially the Frasers Hospitality Holiday Extravaganza project. A valuable asset to any organisation.”

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